La Trattoria /
The brand concept finds its origins in post-war Italy from 1950 to 1960, commonly known as the Italian boom. This phase of Italian history represented not only a cornerstone in the economic and social development of the country which was transformed from a poor, mainly rural, nation into a global industrial power but also a period of momentous change in Italian society and culture. It was a time of great prosperity in Italy, so thanks to this, there was a huge harmony among people, the Vespa and the Fiat 500 became world famous, Italy was back on track and "LA DOLCE VITA" was born. We developed an Identity based on tradition but portrayed with a contemporary feel.