To improve human condition and well being
For design to be more relevant to human condition and contribute to human activity, it has to have a value beyond its purchase price and style. A lasting value that relates to human existence. That is significant, timeless, affective, ethical, tells a narrative, enhances our lives, and creates a rich story for our collective personal and cultural identities. We move design concern beyond mere style and shape to include experience, service and participation. As a branding firm we understand successful design posses the strength to forever impact our lives.
Concept - Human Legacy /
The dots between the logotype represent the four elements found in the human genome ( DNA ). The identity is inspired in space travel that portrays minimal and modern aesthetic with a unique element in copper. The collaterals and stationery are instantly more distinctive, bringing together a versatile and agile visual identity, which represents the essence of the firm.
Brand Narrative /
Humans shape our planet.
Design shapes humans.
Design is our legacy.
By Human for humans